CHRISTOPHER ROTH MARKETING AND ACCOUNT MANAGER / TRAINING DIRECTOR Marketing professional and training director with nearly 7 years experience.  Expertise in development of successful marketing campaigns, best practices in permission and e-mail marketing, and staff training.  Proven abilities in customer service, development of staff members, and creation of training and other written materials.  Excellent team leader and coalition builder with outstanding writing ability. Account Manager - Advertising - Client Relations - Corporate Communications - Customer Service Event Planning - Office Administration - Product Marketing - Project Management - Proofreading Proposal Preparation - Public Relations - Training / Development - Writing CAREER ACHIEVEMENTS Doubled the number of points of contact for leads while with The Learning House to increase opportunities for interaction and conversion to applicants for client schools. Effected changes and increased efficiency in school admissions processes and programs as a result of audits.   Provided client relationship managers with the data needed to make a case for changes and improvements to school marketing materials. Worked with fellow GSTLs at and staff at Target to reach goal numbers across the board for fast checkout, storefront appearance, and number of Target credit card applications. Trained over 20 new employees on processes for the checkout lanes and guest service counter. Actively worked with up to 30+ staff members on a continuous basis. Shortly after beginning work with LeapFrog Interactive, took ownership of the HTML e-mail system the company had recently added to its product lineup. Developed a training manual for the HTML e-mail system still in use by the company. Led to other training manuals being placed under my supervision and creation for custom products, such as intranets, developed for clients. Managed and developed a search engine marketing strategy for one of the company's largest campaigns at that time, Republic Bank, in order to promote a new product/service they were testing with a budget of $10,000+. Managed a staff of 2 temporary hires to create blogs, message board awareness, and promotional copy. Chosen to conduct seminars for business groups in order to promote the value of permission marketing and how it could be accomplished through the use of the company's HTML e-mail system. Spoke to groups of 30+ business professionals. PROFESSIONAL EXPERIENCE Target.  Richardson, Texas and Louisville, Kentucky.  2006 - Present.   Guest Services Team Lead/Guest Service Desk Maintained a service level of 2 customers per checkout lane by scheduling cashier/guest service breaks, calling for assistance, and directing guests to reduce wait time. Coached cashier/guest service staff/cart attendants on best practices and company policies. Provided disciplinary action when necessary. Interacted with guests in a courteous manner and resolved conflicts with store policies or errors. Maintained green scores for fast checkout, restroom cleanliness, and number of Target credit card applications. Developed a team of cashiers and guest service personnel through continuous training and coaching. Recently approved for transfer to the Dallas area. The Learning House.  Louisville, Kentucky.  2008 - 2009. Lead Contact Specialist Assisted client universities/colleges paying for call-center services in contacting and qualifying leads for their online school programs by phone and e-mail, with the goal of leads completing the school application. Tracked and made suggestions, internally and externally, based on feedback and questions observed from contact with leads. Audited client admission processes and made recommendations to match these processes with best practices obtained from experience and research. Created marketing materials, e-mails and brochures, to promote the online programs for universities/colleges paying for assistance. Made recommendations to the client relationship managers for changes and improvements to client programs. The relationship managers were the first and most consistent point of contact for the client. LeapFrog Interactive.  Louisville, Kentucky.  2004 - 2006. Permission Marketing Coordinator Developed company e-mail marketing materials in the form of monthly newsletters, product promotions, surveys, and service updates. Provided training and support to clients and staff for the company's HTML e-mail system. Conducted seminars on the HTML e-mail system to obtain new sales leads. Responsible for researching and applying industry trends and best practices. Assisted in the creation and development of marketing materials for company promotions and campaigns. This included capabilities documents, product summaries, promotional flyers, postcards, and white papers. Assigned to special projects to provide expertise and recommendations for best practices in permission/e-mail marketing. Maintained client relationships and assisted account managers in promoting the uses of the HTML e-mail system. Worked at trade shows and attended client meetings as an advisor. Promoted twice during my employment with the company. Began as an account coordinator responsible for generating $5,000+ in new revenue a quarter and managing over 100 clients. Promoted to a product coordinator for the marketing department in charge of the html e-mail and search engine marketing services. Spherion. Louisville, Kentucky.  2003 - 2004. Dell Computer Sales Representative Answered inquiries about Dell computers and products at a mall kiosk. Guided consumers through the purchases of a Dell computer, taking time to explain the benefits of the components and how they would match their needs. Submitted daily reports on the kiosk activity and sales figures. Humana. Louisville, Kentucky.  2002 - 2003. Customer Service Representative Answered incoming calls for insured members seeking inquiries about their coverage and claims status. Averaged between 30-40 inbound calls a day. Worked with claims department to resolve errors or disputes with patient claims in a timely manner. Provided follow-up on customer inquiries in a timely manner, 24-48 hours to resolve claims/benefit issues. EDUCATION B.A. in Communications with minor in business.  Freed-Hardeman University.  Henderson, Tennessee. Christopher Roth 2009